Hajra Naz
Threads quietly hit its two-year milestone over the weekend. If you opened the app, you may have seen a pop-up with a small celebratory touch—a floating party hat graphic that shows up over profile pictures. It doesn’t quite align with your head and doesn’t stick to your image, but it’s a minor detail meant to mark the occasion.
The gesture might seem low-key, especially at a time when AR and AI features are reshaping how people interact online. Still, the hat isn’t trying to make a statement. It’s just a nod to the growth of Meta’s youngest social platform. And by now, it’s hard to ignore that growth.
Threads crossed 100 million sign-ups faster than any app before it. A big part of that was its direct link to Instagram, which let users carry over their profiles with no extra effort. But even with that head start, the pace has been notable. The platform also hit 100 million active users within a few months of launch—another major milestone.
Today, Threads sits at roughly 350 million monthly active users. Its momentum hasn’t slowed, and it’s gaining ground on X (formerly Twitter), which currently leads with around 600 million MAU.
Meta has been shifting more attention toward trending topics to spark real-time conversation—a core feature that has long kept users engaged on X. Threads is also making a stronger push into sports talk, aiming to pull in one of X’s more active user groups.
Changes in how Meta approaches political content may also be working in Threads’ favor. With some people stepping away from X, Threads seems well-positioned to draw in those looking for new spaces to join or build communities, especially ones built around niche interests.
Read More = How to delete Instagram, Facebook, and Threads
Meanwhile, official data shows that X has seen a dip in its EU user base, down 15% since Elon Musk took over, according to figures released under the Digital Services Act. There’s no complete picture of user shifts in other regions, but if the EU is any indication, the trend isn’t heading in a good direction for X.
Other platforms like Bluesky briefly gained traction, but many of those early conversations are now migrating toward Threads.
That doesn’t mean Threads has replaced X entirely. For many communities, X is still the go-to platform. But of the major players in real-time social media, Threads is the only one currently showing steady user growth.
As for whether it can reach a billion users, that’s the target Mark Zuckerberg originally had in mind. He once said there’s room for a public conversation app that’s “a bit more positive,” and that with time, Threads could fill that space.
Whether the app still holds that tone is up for debate. But in terms of scale, the path is open. Reaching that billion mark will take more than momentum—it’ll require consistency, relevance, and a reason for people to keep coming back.
