Hajra Naz
Meta announced a big update to Facebook’s algorithm on Tuesday. The update focuses on showing users more personalized Reels videos that match their interests and habits.
The new system uses advanced AI to recommend videos more accurately and gives users more control over what they see. It also introduces AI-powered search suggestions and friend bubbles to make scrolling feel more social and fun.
More Control Over What You See
With this update, Facebook is making it easier for users to tell the app what they like and what they don’t.
If a Reel doesn’t interest you, you can now tap “Not Interested” or flag a comment. Facebook’s AI will then learn from your feedback and show fewer similar videos in the future.
Meta says this helps make each user’s feed more personal, cleaner, and relevant.
Improved “Save” Feature
Facebook’s Save feature also got a refresh. Users can now easily save and organize their favorite Reels, posts, and videos all in one place.
This means you can quickly revisit funny clips, creative ideas, or trending videos without losing them in your feed.
Read More: Facebook Announces Removal of Community Chats for Groups
Tackling Low-Quality and Spammy Reels
Over the past year, many users have complained about seeing spammy, repetitive, or AI-generated videos that clutter their feeds.
Meta says this update is part of its effort to improve the overall quality of Reels. The company is now using AI to better detect low-quality or misleading content and limit how often it appears.
Meta has also been experimenting with AI in other ways. It recently launched “Vibes,” a short-form video feed that features only AI-generated videos inside the Meta AI app.
Focus on New and Fresh Content
The new Facebook algorithm will now highlight newer videos more often. According to Meta, users will see about 50% more Reels that were uploaded the same day they’re browsing.
This makes the feed feel more current and helps creators get faster visibility for their latest posts.
Smarter Search Suggestions
Meta is also adding AI-powered search suggestions for Reels.
These suggestions will appear just like the grey prompts at the bottom of TikTok videos. They’ll help users explore related topics, trends, or creators, encouraging more discovery without needing to type much.
Read More: Facebook Introduces AI Dating Assistant to Help Find Perfect Matches
Friend Bubbles and Social Interaction
Another fun addition is the introduction of friend bubbles in both Reels and the main feed.
These bubbles show when your friends have liked or interacted with certain posts. You can tap on a bubble with a friend’s profile picture to open a private chat with them directly.
This update aims to make Facebook feel more personal and connected, similar to how Instagram shows activity between friends.
Why It Matters
Meta’s latest algorithm update shows how the company is doubling down on AI-driven personalization and social engagement.
By combining smarter recommendations, better user control, and interactive features, Facebook hopes to keep people scrolling longer—while giving them a feed that truly fits their interests.
FAQs
1. What’s new in the Facebook algorithm update?
The new update focuses on showing more personalized Reels, adds AI-powered search suggestions, and introduces friend bubbles for more social interaction.
2. How can I stop seeing Reels I don’t like?
Simply tap “Not Interested” or flag a comment on a Reel. Facebook will learn from your feedback and show fewer similar videos.
3. What are friend bubbles?
Friend bubbles show which posts or Reels your friends liked. Tapping a bubble opens a private message with that friend.
4. Why is Meta focusing on newer Reels?
Meta wants to highlight fresh, trending content. The update increases how often you see videos uploaded on the same day.
5. What’s the purpose of AI search suggestions?
AI search suggestions help users discover more videos and topics related to what they’re already watching, similar to TikTok’s content discovery feature.
