Hajra Naz
Facebook is making a major change: every video you upload will now show up as a Reel. No more choosing between posting a regular video or a Reel—the app is merging them into one format.
Here’s what that means: Any video you attach to a Facebook post will be treated as a Reel. The only exception is live streams. Live videos will still follow their upload process, and while they might appear in the Reels feed, they won’t be labeled as Reels.
According to Facebook, the goal is to simplify how you post and edit videos. Instead of using different tools for videos and Reels, everything will now go through the same workflow. You’ll also get access to the full set of creative features, plus control over who can see your content.
Video metrics are changing, too. Facebook is rolling video stats into Reels analytics. You’ll still see things like 3-second and 1-minute view counts, and historical data will remain available through Meta Business Suite until the end of the year. But going forward, all new video insights will be filed under Reels.
Monetization won’t change—unless your posting or engagement habits shift. Meta confirmed payouts will stay steady as long as your activity remains consistent.
The “Video” tab is also getting a name change. It’ll now be called “Reels.”
This change reflects how people are using Facebook today. Reels started as short clips. Then they expanded to 90 seconds. Now, there are no limits. Whether you’re posting a quick moment or a full video, it’ll all land in the same feed.
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Meta has data to back this up. During a recent court case, they shared numbers showing how time spent on Reels has steadily increased. It’s clear that this format is keeping people on the app longer, so it’s no surprise they’re doubling down.
For context, TikTok now allows uploads up to 60 minutes long—another signal that longer short-form content is where things are headed.
One more thing: Facebook is unifying privacy settings across both Feeds and Reels. When this update rolls out, you’ll be asked to confirm your audience preferences to keep things aligned between both post types.
Some users might be confused at first, especially those who aren’t as familiar with platform changes. They may expect to upload a “video” and not realize it’s now being posted as a Reel. That could cause some friction, but Facebook seems prepared to ease the transition.
In the end, it’s a move toward simplicity, consistency, and keeping up with how people already engage on the app. Reels are driving the most attention, and Facebook’s just leaning into it.
