Hajra Naz
Disney CEO Bob Iger hinted that Disney+ may soon offer AI-powered video creation. He said this feature could give viewers new and creative ways to engage with the platform.
During an earnings call, Iger said the company is “really excited about AI.” He added that Disney sees significant opportunities in generative AI and AI tools that enable subscribers to “create” and “consume” short-form AI videos.
“There are phenomenal opportunities to deploy AI across our direct-to-consumer platforms,” he explained. He said AI can make these platforms more dynamic and more engaging. He also said AI can give consumers the ability to create their own content directly within Disney+.
Iger did not share details on how the feature will work. The idea is still in its early stages, but it signals a new direction for streaming innovation.
Iger also discussed other possible expansions for Disney+. He mentioned new game-like experiences built through Disney’s partnership with Epic Games. He also suggested future commerce features linked to Disney parks, hotels, and cruises. These tools may create deeper connections between streaming and real-world experiences.
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The comments arrived as Disney reported strong Q4 2025 results. The company added 1.5 million North American subscribers, bringing its total in the U.S. and Canada to 59.3 million. Disney also raised subscription prices across several plans, reflecting rising demand and new platform features.
FAQs
1. What AI features is Disney Plus planning to add?
Disney Plus may add AI-powered video creation tools that let users create short-form videos using generative AI.
2. Will users need extra apps to create AI videos on Disney Plus?
No details have been confirmed. Disney has not explained whether the tools will be built inside the app or offered separately.
3. When will AI video creation launch on Disney Plus?
Disney has not shared a release date. The feature is still in early discussion, based on Bob Iger’s comments.
4. How does Disney’s partnership with Epic Games affect Disney Plus?
The partnership may introduce game-like experiences and interactive digital entertainment features inside Disney Plus.
5. Are Disney Plus subscription prices going up?
Yes. Disney recently increased prices across several plans while reporting strong subscriber growth in late 2025.
