Hajra Naz
Google plans to expand ads within its AI Overviews feature beyond the U.S. to select English-speaking countries by the end of 2025. The company shared this news during its recent Google Access event.
This marks a major shift in how search ads will appear, as AI-generated answers are becoming a bigger part of Google Search. Instead of only showing ads in traditional text results, Google will now place ads directly inside AI summaries.
What Are Ads in AI Overviews?
Google first introduced ads in AI Overviews at Google Marketing Live 2025. This new format allows brands to appear within generative responses, especially when users ask complex, multi-part questions.
For example, if someone searches “best budget-friendly laptops for travel,” the AI Overview might show a summary of recommendations, and ads could appear directly within that summary, blending more naturally with the AI-generated content.
A Gradual Rollout for Advertisers
Google says the expansion will happen gradually. This approach gives advertisers and users time to adapt to the new ad placements and formats.
It will also allow the company to study ad visibility, performance, and user response across different regions. Google’s gradual testing could shape how generative AI changes the entire search advertising landscape.
What This Means for Advertisers
For marketers, AI Overviews are both a new opportunity and a challenge.
On one hand, ads placed inside AI summaries could lead to richer engagement. Users may see ads that directly fit into their conversation-style searches.
But this change also means advertisers must rethink their strategies. Instead of focusing only on keywords, they’ll need to understand user intent and contextual discovery in a more natural, conversational search environment.
In short, success will depend on how well brands align their ad messaging with AI-generated answers.
Industry Reactions
The news came to light after Frederik Boysen, CEO of Profitmetrics.io, shared an update on LinkedIn. He heard about the rollout while attending the Google Access meeting last week.
Boysen said the announcement signals “a big step forward in how AI and ads will work together,” suggesting that this model could become the future of Google Search monetization.
FAQs
1. What are AI Overviews in Google Search?
AI Overviews are summaries created by Google’s AI that give users quick, detailed answers to their questions. These summaries now include ad placements.
2. Where will the AI Overview ads expand to?
The ads will expand beyond the U.S. to select English-speaking markets by the end of 2025, according to Google.
3. Why is Google adding ads to AI Overviews?
Google wants to give advertisers new ways to reach users who interact with AI-generated answers, especially for complex or multi-part searches.
4. How will this affect advertisers?
Advertisers will need to adapt to AI-driven ad placements. They must focus more on user intent, conversational tone, and AI-optimized targeting.
5. Who shared this update publicly?
The expansion news was shared on LinkedIn by Frederik Boysen, CEO of Profitmetrics.io, after attending the Google Access event.
