Hassan Khan
For years, Siri has been Apple’s most talked about product and often its most criticized. While Google Assistant, Alexa, and now ChatGPT have grown smarter, Siri has struggled to keep pace. Now, Apple seems to be quietly working on a fix.
Apple’s Secret Project
According to Bloomberg Mark Gurman, Apple employees are currently testing an internal chatbot known as Veritas. Think of it as a private version of ChatGPT: staff can type prompts, hold ongoing conversations, and even revisit past chats. What makes Veritas more interesting is its ability to test new Siri tricks like searching through personal data or performing in app tasks such as tweaking a photo.
Why It Matters
Apple has promised a smarter Siri for years, but delays and missed deadlines have left fans disappointed. Its earlier announcement of “Apple Intelligence” landed with a thud, criticized for being too vague and too late. Veritas looks like Apple’s attempt to accelerate progress, giving engineers a real world sandbox to sharpen Siri before anything reaches consumers.
No Plans for Public Release
Here’s the catch: Apple isn’t planning to release Veritas to the public. For now, it’s strictly internal. That decision could prove costly. Direct consumer feedback might be exactly what Apple needs to polish its AI assistant, especially when rivals are already building products in the open.
Leaning on Google?
Adding to the intrigue, reports suggest Apple may rely on Google Gemini for upcoming iPhone AI search features. That partnership could fill the gaps Siri leaves behind but it also raises the question: if Apple truly believes in its AI, why borrow Google’s?
The Bigger Picture
For iPhone users, this means Siri’s evolution is happening behind closed doors. Veritas shows promise, but whether Apple is bold enough to turn it into a consumer product remains uncertain. One thing is clear: the pressure is on. With AI moving at lightning speed, Apple can’t afford another decade of Siri playing catch-up.
Summary
In-Short: Apple is testing a new internal chatbot called Veritas to upgrade Siri, but it’s not planned for public release. The tool works like ChatGPT, letting employees test conversations and new Siri features. Instead of launching Veritas, Apple may lean on Google’s Gemini for future AI-powered search.
