Hajra Naz
Apple Maps users might start seeing ads inside the app as early as next year, according to a report from Bloomberg’s Mark Gurman.
Just like Google Maps, Apple plans to let local restaurants, shops, and other brick-and-mortar businesses pay to appear higher in search results. For example, when users search for “coffee near me,” promoted listings could show first, marked as “sponsored.”
Apple already displays ads in its App Store, News, and Stocks apps, and this move could be part of its larger plan to expand advertising across iOS. The company earns billions from its App Store ads and might see Apple Maps as the next big opportunity to grow that business.
To stand out from competitors, Apple reportedly wants to use AI and location data to make these ads more personal and useful. The goal is to show only the most relevant sponsored places, rather than random promotions. Apple could also design a cleaner, privacy-focused interface to make ads blend naturally into map results.
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However, Gurman points out that this shift raises a big question—will users accept more ads on Apple devices? For years, Apple has promoted itself as a privacy-first company, unlike Google. If ads become too frequent or intrusive, users might feel that Apple’s ecosystem is becoming more commercial, turning iPhones and apps into mini billboards.
If Apple moves forward, the change could appear in an upcoming iOS update in 2026, possibly first in major cities in the U.S. before expanding worldwide.
What this means for users
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More sponsored results: You may start seeing promoted businesses when searching in Maps.
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Smarter recommendations: Ads could use AI to match your interests and location.
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Privacy concerns: Apple claims to protect data, but users may still worry about tracking.
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Business opportunity: Local businesses could reach more customers directly within Apple Maps.
FAQs
1. When will ads appear in Apple Maps?
Reports suggest ads could roll out sometime in 2026.
2. What kind of ads will show up?
Likely sponsored listings for restaurants, stores, and local attractions.
3. Will these ads affect navigation?
No, directions and routes will stay the same. Ads will only appear in search results.
4. Can users turn off these ads?
Apple hasn’t confirmed yet, but users may get limited ad settings in iOS privacy options.
5. Why is Apple adding ads now?
It’s part of Apple’s plan to grow ad revenue and compete with Google and Meta in digital advertising.
