Hajra Naz
Apple has built a new team, reports Bloomberg’s Mark Gurman. It’s called Answers, Knowledge, and Information. The group is working on a system that answers questions by pulling info from across the web.
Beyond Siri’s Limitations
Siri relies on preset responses and outside integrations. This new project aims for ChatGPT-style answers. Apple’s “answer engine” could launch as its app. Or it may be built into Siri, Safari, or Spotlight.
Apple Hiring for AI Search Experts
Apple is already advertising roles linked to this project. The company is seeking professionals with expertise in search algorithms, engine development, and large-scale data retrieval—a clear signal that it wants to control the entire search and answer pipeline.
Delays in Siri’s AI Upgrade
Apple plans to bring ChatGPT into Siri. But its own AI-powered Siri update has faced delays. The update has been pushed back multiple times. This slowdown leaves Apple behind its rivals. Google, Microsoft, and OpenAI are moving faster with conversational AI tools.
The Google Factor
Apple currently depends on a multi-billion-dollar deal that makes Google the default search engine across its devices. But with Google facing antitrust challenges, Apple may need a backup plan. An in-house answer engine could reduce reliance on Google and give Apple more control over the search experience.
Read More: Meta’s AI Chats Could Show Up on Google — Just Like ChatGPT Was
A Privacy-First Approach?
Apple is likely to emphasize user privacy as a core feature of its answer engine. By keeping more queries within its ecosystem, Apple can position its tool as a safer, privacy-friendly alternative to competitors.
What’s Next for Apple’s AI Push
It’s not clear when Apple will launch its answer engine. It might arrive in a future iOS update. It could also roll out slowly through Apple’s apps and services. One thing is certain. Apple doesn’t want to fall behind in the race for AI-powered search and assistants.
