Hajra Naz
Amazon is rolling out a new ultra-fast delivery service. Customers in Seattle and Philadelphia can now receive orders in 30 minutes or less. This move allows Amazon to compete with services like DoorDash, Uber Eats, and Instacart.
What Customers Can Order
The service covers a wide range of items. Customers can order:
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Milk, eggs, and fresh produce
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Toothpaste, cosmetics, and personal care items
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Pet treats and diapers
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Paper products and household essentials
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Electronics and seasonal items
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Over-the-counter medicines
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Snacks like chips and dips
This wide selection emphasizes fast grocery and essentials delivery, a growing trend in on-demand logistics.
Pricing for Prime and Non-Prime Members
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Prime members: $3.99 per order
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Non-Prime members: $13.99 per order
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Orders under $15 incur a small-basket fee of $1.99
Customers can check the Amazon app or homepage. The “30-Minute Delivery” option appears in the navigation bar if available in their area.
Once an order is placed, customers can track deliveries and tip drivers directly through the app.
Read More: Amazon Introduces AI-Powered Smart Glasses for Delivery Drivers
How Amazon Achieves Fast Delivery
Amazon uses specialized smaller fulfillment facilities. These are located close to where customers live and work in Seattle and Philadelphia.
According to Amazon, this approach:
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Prioritizes employee safety while picking and packing orders
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Reduces the distance delivery partners travel
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Enables faster delivery times
The strategy highlights Amazon’s focus on hyper-local logistics and last-mile delivery optimization.
Global Context and Previous Fast Delivery Efforts
This launch follows Amazon’s 15-minute delivery service in the UAE last October. Some customers received orders in as little as six minutes.
In the U.S., Amazon first entered the fast delivery market in 2014 with Prime Now, offering one-hour deliveries. The service was discontinued in 2021.
Read More: Amazon Launches Smart AI Assistant for Marketplace Seller Support
Amazon’s Future Delivery Plans
Amazon continues to expand its delivery network. In June, the company announced plans to invest over $4 billion to triple the size of its delivery network by 2026.
The 30-minute service is the latest example of Amazon’s push into ultra-fast e-commerce. It signals a growing focus on on-demand delivery, convenience, and competitive edge in the U.S. market.
