Amazon backed has a tough competition called is a recently launched E-commerce home and is giving tough competition to the middle east E-Commerce portal SOUQ, owned by Amazon. has reduced prices of some of its key products in order to compete with newly launched NOON.

In the eve of the competition, SOUK has also reduced its shipping rates substantially from AED12 to AED10 for regular delivery, and AED18 for the same day delivery which was previously priced at AED 24.

Free shipping is now available for orders over AED 100, previously this was for orders over AED 150. All of this is stated in the new banner on on their homepage.

It is also reported that some sellers have contacted to change their business names on the newly launched E-commerce website to counter a pressure from the leading website. It is reported that pressure is stop selling on Rival E-Commerce websites.

We can safely predict that with the arrival of this new E-commerce website in the Middle East, a price war will begin, eventually resulting in benefits to the shoppers.

Competition is always good, when there is competition everyone benefits. has been one stop e commerce portal serving middle East successfully till now. People have welcomed, the overnight website popularity speaks volumes about this new website and its customer services.

The news initially appeared on

Written by Hisham Sarwar

That is all you ever need to know about me but let me warn you, freelancing for me is a journey, certainly not a destination :)