Hajra Naz
Alibaba.com, one of the world’s leading B2B e-commerce platforms, has announced the expansion of its CoCreate Pitch competition. The initiative is designed to support small and medium enterprises (SMEs) with product ideas and global ambitions. This year’s competition offers a $1 million prize pool and will be hosted at the CoCreate event in Las Vegas on September 4–5, 2025.
Pakistani entrepreneurs and SMEs are invited to apply. They have a chance to join the Las Vegas event. Alibaba.com is also launching CoCreate Europe. It will take place in London on November 14, 2025. The announcement comes on World MSME Day, June 27. It reflects Alibaba’s support for global business growth.
What Is CoCreate Pitch?
CoCreate Pitch is set to become the world’s leading product-based pitch competition. The event will bring together SMEs, startups, and industry leaders to showcase innovation, business potential, and creativity. Entrepreneurs will compete for financial support, access to a vast global supply chain, and mentorship from top experts.
Prizes and Support
- Two Grand Champions (one from each event) will each win $200,000 (50% cash and 50% Alibaba.com sourcing credits).
- Twenty additional winners will receive up to $40,000 each in similar awards.
- All participants gain free access to Alibaba.com’s AI-powered sourcing tools, global supplier networks, and rapid prototyping resources.
Submissions will be evaluated over a 2–4 month period. Judges will assess entries based on innovation, feasibility, and market potential. Finalists will pitch live in Las Vegas, with winners chosen by a panel of industry leaders and investors.
“Pitching competitions have always been a highlight of CoCreate. The passion SMEs bring to their innovative product ideas, and their entrepreneurial energy, shines brightly on stage,” said Kuo Zhang, President of Alibaba.com. “This year, we’re thrilled to open this opportunity to entrepreneurs worldwide.”
How to Apply
Entrepreneurs and SMEs can apply in two simple ways:
- Post a 30-second video on Instagram or TikTok introducing their product or business story.
- Include the hashtag #CoCreatePitch and tag @Alibaba.com_official.
Alternatively, applications can be submitted via the official site: pitch.alibabacocreate.com
Pakistan’s Growing Role in Global E-Commerce
Alibaba.com reports that Pakistani SMEs are increasingly active on the platform. From April to June 2025, Pakistani exports grew by 30% year-over-year. Online transaction volume also doubled compared to the previous six months, demonstrating strong demand and digital growth.
“The ‘can-do’ spirit of SMEs inspired the first CoCreate event in 2023,” said Liz Wang, Global Head of Commercial Strategy at Alibaba.com. “From ideation and production to financing and mentorship, we’re here to help them achieve their business goals.”
Why This Matters
The CoCreate Pitch is more than just a competition. It gives small businesses a chance to be seen, funded, and supported globally. Alibaba.com is investing in digital growth, and this program shows its commitment to helping entrepreneurs, especially in countries like Pakistan.
For SMEs with big ideas and product goals, this is a real chance to grow beyond borders. It’s an opportunity to pitch your vision, connect with global experts, and take your business to the next level.
