Hassan Khan
Threads Is Tuning Into the Podcast World
Meta is turning up the volume for podcasters. Its app Threads, often seen as a calmer alternative to X (formerly Twitter), is now setting its sights on the podcasting community and it’s doing more than just talk.
Starting this week, Threads will roll out new features designed to help podcast creators promote their shows and spark conversations with listeners directly inside the app. It’s a strategic move that signals Meta’s growing interest in building stronger, creator-led communities.
What’s Changing for Podcasters
Two major updates are hitting the Threads app soon:
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Eye-Catching Podcast Links: When users share podcast links, they’ll now appear with colorful backgrounds and thumbnail images. No more plain URLs these posts will stand out in the feed, making it easier for people to notice and click.
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Dedicated Profile Spot: Creators can now add a unique podcast link to their profile. This link will have a bold design that draws attention, giving podcasters a simple way to promote their shows to followers.
Meta says this is only the beginning. In the coming months, Threads plans to roll out more tools aimed specifically at podcasters and their fans.
Read More: Threads Users Can Now Filter and Approve Replies for Safer Chats
Why Meta Is Betting on Podcasts
It’s no secret that podcasts have exploded in popularity. According to Statista’s 2024 report, the global podcast industry is now valued at more than $25 billion, with over 460 million listeners worldwide and those numbers are still climbing.
Meta believes that’s an audience worth engaging. Right now, conversations about podcasts are scattered across Reddit, X, YouTube, and Instagram. By giving podcast fans a dedicated space for discussion, Threads hopes to become the go-to place for real conversations about shows, hosts, and trending episodes.
A spokesperson for Meta told TechCrunch that the goal is to make Threads a “home for discussions around culture and creativity, not just another social feed.”
Not a Podcast Platform — Just a Conversation Hub
Despite this new focus, Threads made it clear: it’s not trying to become a podcast streaming platform. You won’t be hosting or uploading episodes there. Instead, the app wants to focus on community and engagement where conversations happen after the episode ends.
Meta is also working on new features to support creators, including:
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Analytics tools to track how fans interact with podcast posts.
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Discovery features to help users find new shows based on their interests.
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Discussion threads that connect podcasters and listeners in real time.
A Smart Move in the Battle Against X
Threads currently has around 400 million monthly users and 150 million daily active users, according to Meta still behind X, which reports roughly 600 million monthly users.
But by focusing on podcasters, Threads could gain an edge. Podcast fans are known for being loyal and highly engaged exactly the kind of community Meta wants to nurture.
Just like how X became a home for journalists and tech personalities, Threads could soon become the digital hangout for podcasters and their listeners.
Meta’s Bigger Picture
This move fits right into Meta’s broader plan to make Threads creator-friendly. Earlier this year, the company allowed users to add up to five links in their bio and share longer posts steps that helped creators build a more complete online presence.
Now, with podcasts in focus, Meta is showing that Threads isn’t just another Twitter copy it’s evolving into a real creator community.
Conclusion
Podcasts are where culture happens and Meta knows it. By giving creators new tools and fans a space to talk, Threads is stepping into a world that blends storytelling, discussion, and creativity.
Whether it’s a true game-changer or just another experiment, one thing’s clear: Threads is ready to make some noise in the podcasting world
