Good Ad, Nice Copywriting results in better Social Media Marketing

How to advertise an Ad on Facebook for better ROI?

Social media marketing is one of the most in-demand services in today’s time. Amid COVID-19 pandemic, small businesses have suffered the most. Many brick and mortar businesses are shutting down for good. Microsoft just recently announced that it is going to shut down its retail stores all over the world and focus on online selling.

Internet usage has increased in the last 6 months as people are locked down, jobless, and many struggling to make ends meet.

Many small businesses have already begun to shift their physical retail stores. shops online by creating eCommerce websites. This has also increased the demand of website developers, especially freelancers from all over the world.

A website is literally good for nothing if there’s no customer visiting it and shopping. For increasing the outreach of a website, the importance of social media marketing has also doubled today.

If you know how to start a social media marketing agency and help websites get potential clients, leads or generate sales, you can make a good fortune from this service. If you want to learn social media marketing, I am teaching this on my YouTube channel.

The best way to advertise a business is Facebook and the reason is very simple. Facebook is the world’s biggest website with more active users than any other website. With over 2.6 billion active users, you can reach out to hundreds of thousands of potential buyers with a single button click. Facebook advertisement is not only efficient but if done correctly, it can fetch great ROI (return on investment).

They say a picture is worth a thousand words. In this blog post, we are going to discuss some amazing picture ideas you can use in your Facebook ad that could help you grab the attention of your next potential client and convince them to take an action.

The ideas are simple and can easily be replicated by going to Canva and reproduce similar images fo your Facebook ad.

Affiliate Ad:

In this picture, I have used the Amazon logo and a call to action that says “get your affiliate site today”. I am a big advocate of simplicity and believe it yields far better results than a complicated, overcrowded picture.

Digital Marketing:

Everybody knows that digital marketing means advertising on the internet and there are some big websites that are extremely popular. Instead of writing on the image, It won’t be a bad idea to use the logos of these websites and present them in a nice way.

Website Development:

A simple call to action on a picture with a nice copywriting could attract an eye. The person seems to be confused and the cover screen (half-shown) shows HTML code which depicts website development. It’s hard to develop a website yourself but this image could be advertised with nice copywriting such as “Finding it hard to get your website?. Look no further, we can help”.


Ever since the first physical store opened in the world, the shop keepers started giving away discounts because that prompts shoppers to take action. Social media is no exception, everyone loves discounts. Instead of over-killing an ad with copywriting, how about showing a discount number with % and present it nicely?

The Business Side:

Convincing the viewer, who could be your potential customer with an incentive to monetize their business works in every business. Tell them, they can not only get a website but can make money out of it by selling on it. The formula can be replicated for any business.


This ad went viral by Ikea. The message is simple. We are giving away our stock, come and talk to us and find out who gets to win the 100% sale voucher for certain items.


The picture should tell the story. This picture certainly does. Imagine a nice copywriting to help customers understand what are they going to get if they give you their money.

Examples Of Copy Writing:

A copywriting with a nice picture can orchestrate a call to action and a decision. Here is one example.

💥 Best time to get your own website.
🔥 Get a mobile-friendly website and sell online.
🏃‍♂️ Hurry up, only a limited number of orders left.

☑️ One to One Consultation
☑️ Personalized payment plan
☑️ SEO friendly website
☑️ Your competitor analyzed so you can perform better
☑️ One year domain and hosting “Free”
☑️ All luxury features available

💵 Best Return on Investment

📞 Contact us today. Send inbox.

#Invest today on your online presence for a better #Tomorrow

Never ignore the importance of using emojis on Facebook, educate the viewer, and tell them clearly about the takeaway from your offer. Creating scarcity in your copywriting (limited offer, limited stock) does make a lot of impact and hassles up the client to make a quick decision.

Written by Hisham Sarwar

That is all you ever need to know about me but let me warn you, freelancing for me is a journey, certainly not a destination :)