Ice cream brand Ben and Jerry’s have stopped providing ads on Facebook and Facebook-owned company Instagram as a part of the protest #stophateforprofit campaign. The announcement was made by the company on Tuesday. It is reported that a group of six companies including Color of Change, Sleeping Giants, and four others have also requested advertisers on Facebook to stop spending on ads on the world’s largest social media website.
The idea is to orchestrate a way to all other brands and ask them to stop supporting Facebook through advertisement as the company needs to stop preferring profits over people. Ben and Jerry, owned by Unilever said in a blog post:
Ben & Jerry’s stands with our friends at the NAACP and Color of Change, the ADL, and all those calling for Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy.
The campaign has also highlighted some recommendations for Facebook. The recommendations suggest a separate moderation system where users who have been discriminated on the basis of color, religion, or any other discriminatory factor. They have also requested to let advertisers match their ads with the content that was flagged for misinformation by Facebook. The American ice cream maker wants Facebook to meet these recommendations of the advertisement campaign and take action to spread and promote hate and racism.