What exactly is the day ‘Black Friday’?

At the end of every year, we begin to see black Friday deals at all major e-commerce, brick and mortar stores all over the world. Why Black Friday is called ‘Black Friday‘?

Black Friday is the name given to the shopping day after the Thanksgiving holiday. The name essentially refers to product deals, discounts. It was originally called Black Friday in the early sixties because many people went out to shop after Thanksgiving holiday causing traffic accidents, a conjunction of the pedestrian in the Downtown area of Philadelphia, USA.

According to thebalance.com, the name was first recorded in 1966 by Earl Apfelbaum. In his ad – he stated, black Friday as a name Philadelphia police department gave to the Friday after Thanksgiving Day.

Retailers discarded the negative annotation associated with a black day of the week and wanted to make Black Friday a positive, profitable business day. Ever since Black Friday is used by businesses all over the world to promote product deals and discounts.

According to BlackFriday.com, 1 in 4 plan to shop cyber week sales and about 61% of online shoppers shop on Black Friday. It is estimated that about $500 is the average amount a shopper spends on Black Friday, About 67% of consumers plan to shop online as compared to 33% in brick and mortar stores.

Looking for some great Black Friday deals?

Check out Amazon website for some amazing, low-price deals.

Written by Tauseef Sarwar

Digital Marketer with 15 Years of experience in Management & Marketing. SEO Consultant, specialising in Social Media Marketing & Branding. Adobe and Google Certified Professional.