Google plans to shame sites with slow labels on Google Chrome

Google announced in a blog that it plans to label websites that take a little longer than expected to load for one reason or another by way of clear badging.

“Badging is intended to identify when sites are authored in a way that makes them slow generally, looking at historical load latencies. Further along, we may expand this to include identifying when a page is likely to be slow for a user based on their device and network conditions,” Google’s Chrome team stated in a blog post on Monday.

This new labeling of sites by Chrome would take into account a lot of attributes such as historical load latencies and will badge that site as slow to highlight the problem and to alert the visitor.

The company may well also consider introducing a “context menu,” which would involve Google showing an alert about the typical speed for the site before a user chooses to visit it.

“Our early explorations will look at a number of Chrome surfaces, including the loading screen (splash screen), loading progress bar and context-menu for links. The latter could enable insight into typical site speeds so you’re aware before you navigate,” the company added.

This new Chrome feature is going to help website webmasters as well. They will know, something is wrong with their website and will use features such as Google console – Webmaster tool to identify the problem and fix it.

Slow websites are also penalized by Google in search results so it is important not only for great user experience but’ for search engine optimization too.