Facebook is the world’s largest social networking website. Started as an experiment to connect Harvard friends in 2004 by Mark Zuckerberg, in just over a decade, It is our favourite website to connect with friends and family today.
Facebook has more audience than the number of cars on the road and planes in the sky — all over the world. Over 2.4 billion active users use the platform.
People often use Facebook for networking purposes but there is a flip side to its potential too. Never discount its capability to conduct a successful business. The platform can be used for selling product and services.
“People will pay their bills, take care of their finances, and communicate with their doctors over the internet.” writes Bill Gates in the book.
What blessed times we all are living in. The age of the internet has a huge potential and by capitalizing the opportunities available on Facebook, courtesy huge traffic, one can create Pages and Groups and start selling instantly.
Facebook Fan/Business Pages and Groups are the best way to do business on Facebook. By populating your page and groups with videos, pictures and textual posts, you can introduce your business to the world.
Short videos about your product, showing its features, quality and discounted price or by introducing your services is a good way to get audience engagement. Also, Facebook Live stream is another good way to gain the attention of users online.
The website also lets you select your expected target audience based on demographics, interest and many other attributes. Through paid advertisement, you are able to access the people you are looking for to introduce your business.
Facebook is huge. Also, Facebook-owned companies such as Instagram and WhatsApp should not be ignored. They have amazing traffic too and by using these platforms, you can far stretch your outreach to many continents and take your business global.