Why UpWork is the best freelance marketplace?

The GIG economy is reshaping the job culture in the world. Employment is undergoing dramatic changes, the future of work is freelancing. It is estimated that half of the workforce will be freelancing in the future. There is a thin line between opting for freelance work and quitting your hectic nine to five job and become successful at freelancing.

It is evident, the model of employment is being replaced by freelance marketplaces that showcase the talent and allows them to offer their services to clients all over the world. According to this research presented in an infographic, Americans are spending more than 1 billion hours per week freelancing, 56.7 million Americans did freelancing in 2018 and 61% Americans are choosing to freelance as compared to 53% in 2014.

In today’s world, the advice of never put all eggs in one basket is holding true. The current economic crisis, inflation, and growing prices are demanding everyone to step into a GIG economy and make money part-time to earn extra cash. Everyone is good at something, Even if they are not, it is never too late to learn a skill and offer that service to make some extra cash and also head for a potential future freelance career. If your work plate grows, you can choose to quit your full-time employment and go freelance.
In the future, half of us will be a part of GIG economy one way or another. It’s a lifestyle that may have anxiety but it’s balanced at the end of the day with extra cash in hand. You’ve got to meet ends, you can only do that with money in hand.

Despite the fact that freelance lifestyle brings more anxiety, people still love it because it offers a better balance. Freelancers acquire skill training in lieu of current market trends and in-demand skills. The rapid growth of the internet in the world is prompting freelancers to choose to freelance over full-time employment.

The abundance of freelance jobs online is encouraging people to work from home. Freelancing is fun, it is freedom. It allows you to work at your own pace, choose your own work hours instead of strict office timings and it enables you to unleash your true potential. If you have a skill that is in demand, you are organized and know how to get a job done, you can become a successful freelancer.

Who can be a freelancer?

Anyone with a digital skill can choose freelancing. If you know how to design and develop websites, write content, do video animation, develop mobile apps, know QuickBooks or AutoCAD, you can make good money offering these and many other services in demand on different freelance marketplaces.

The process is simple. A freelancer typically searches for contractual jobs on freelance sites. If they find a project placement matching their skills, they bid on that project. If the client likes their proposal, they hire the freelancer, both agree on the payment terms mutually. Once the project is completed, freelancer hands over the project files, get paid for the work and in the end, the client gives feedback about their experience of work with the freelancer.

This model of work started in the late ’90s with the emergence of Elance and IT Moonlighter. Elance later joined hands with another freelance marketplace called ODesk before eventually becoming one freelance marketplace called Upwork. IT Moonlighter changed its name to Guru and is still in business. With the y2k bubble, the demand and popularity of GIG economy was rapidly rising and it was evident, that is going to be the future of work.

Why UpWork is the best freelance marketplace?

Upwork (a merger of oDesk and Elance) is by far the largest marketplaces for projects. It has projects posted about almost any expertise and skill. The website features big projects as well as small projects known as short-term projects. UpWork is a perfect leveled playing field for new freelancers as well as seasoned freelancers who have been freelancing for years.

As a freelancer, one needs to understand how to bid on the projects and present their service. Bidding is a response to a project placement which typically shows the solution to the client’s problem, how long it will take to complete a project along with the previous portfolio.

As a freelancer who has done a lot of projects on different freelance marketplaces, made over one million dollars in sales, I believe Upwork is the best freelance marketplace.

My opinion is purely based on the balance between the number of projects and freelancers. You do not find thousands of freelancers bidding on every project as it is typically the case with other freelance websites. Because of so many projects posted every minute, the website strikes a perfect balance as a matchmaker, giving equal opportunity to every freelancer.

If you have a particular skill the client has requested in a project placement. If you are backed by a similar portfolio as mentioned by the client, you are in a chance of being contacted and eventually hired for a project.

All you need to know is how to create an impressive profile on Upwork, how to bid and win projects on Upwork. The formula varies from client to client and from project to project but eventually, it all gets down to your skills and your portfolio. If a client likes your proposal and your portfolio, you are all game.

The website has a great help desk, customer support services and also has a mobile app to keep you in instant touch with your clients and their messages.

What puts UpWork Ahead of the curve?

In a vow to make UpWork the best website for finding projects and talent, UpWork is going to introduce some changes in May, next month. Starting May, ‘FREE’ accounts will no longer be given mandatory 60 free Upwork Connects. Freelancers will not be able to bid on the projects as a basic member without paying a fee. It is a great step, it will ensure the quality of the website and only serious freelancers will be offering their services. The price of a single UpWork connect will be 15 cents (US$0.15).

Freelancers with the badge ‘rising talent’ or ‘top rated’ will be given some free connects to bid on the project. This is a reward for their freelancing skills and ability to win projects. Once you are an established, successful freelancer on UpWork, if invited to bid on a project, you won’t be charged for that bid.

One of the challenges of freelancers on the freelance marketplace is an inability to win a project in a highly saturated cat race. On UpWork, the new pricing system will protect clients from an onslaught of time-wasting, bad job proposals and only qualified freelancers will run in for the competition.

This is a win-win situation for both stakeholders and eventually, a talented freelancer will not only cement their place in the marketplace, grow their profile but they will also be able to make good money too.


Written by Hisham Sarwar


That is all you ever need to know about me but let me warn you, freelancing for me is a journey, certainly not a destination :)