Apple is famous for its innovative television ads. Previously, Apple used Muhammad Ali’s help to promote iPhone X selfies
A television commercial showcasing the dual-lens camera system on Apple’s iPhone 7 Plus was awarded as the ‘Best in Show’ at the prestigious Art Directors Club (ADC) annual award ceremony earlier last week.
As Apple managed to build in the very first dubbed Portrait Mode Camera feature (typically known among photography as the Bokeh effect), the commercial portrayed this effect nicely. The Bokeh effect is meant to enhance the pictures quality by superimposing the image target over a blurred foreground.
Watch the Commercial: