Having an online presence is a necessity these days. Without that it is very hard to get any visibility among potential clients and opportunities. Since most entrepreneurs understand this fact, they often try really hard to implement an SEO strategy which they feel will work wonders for them. The SEO strategy is often based on sound client data analysis and survey and an understanding of the current SEO trends. A lot of case studies are read through to make sure that the SEO strategy is the best possible plan. So now these entrepreneurs expect a replication of the successful SEO strategy. They believe that even their website will feature in the top of the Google search. But in a lot of cases this does not happen.
The entrepreneurs are unable to get good results out of their supposedly excellent SEO strategy. This puts them into an overdrive of worrying and stress, because it just doesn’t make sense. Even if they do try to retrace their steps, they reach a dead end because their strategy is based on the best of other successful SEO strategies. As a result, they stop working on the SEO and eventually give up altogether. If you are one of these entrepreneurs then you need to realize is that there is no such thing as a dead end. There is always a way around, it just needs a strong and dedicated will.
Here are some of the reasons for you to cross-check with your failed SEO strategy and become better at it.
Impatience and Stopping Early.
Impatience and overestimating yourself are of the biggest killers of an SEO strategy. You might be expecting super-fast results but to be honest, SEO strategies take work over weeks, months and even years. SEO is a continuous work that needs time and consistent effort. You cannot become an overnight success.
Napoleon Hill has rightly said, “Most great people have attained their greatest success just one step beyond their greatest failure.”
It is important for you to understand that this is a long-term commitment, and it is not going to just happen. But if you keep working on your SEO, then with the right strategies and techniques it is possible to be in the top Google search result.
SEO is very important part of internet marketing.
Using Outdated Strategies.
These another way how your strategy dies before it starts. SEO is an ever-changing game in which there are regular changes in the Google search algorithms. These changes need to be carefully tracked and then used to make your SEO strategy otherwise you are putting yourself for a grand failure.
This is why for SEO strategies it is suggested that it should not be handled by novices and unproven SEO companies. You should make sure that whoever works on your company SEO is on top of their game and is constantly updated for changes.
Targeting the Wrong Keyword.
Biggest asset of an entrepreneur is the ability of being realistic in all situations. One must not be over expectant when selecting competitive keywords. It is really hard for a small business with a limited budget to go up against huge corporates over a very competitive keyword.
Build your SEO around phrases that are searched by people but at the same time it shouts not have a cut-throat competitiveness around it.
Inactivity on Social Media Platforms.
For a good SEO strategy, active involvement on relevant social media platforms is a must. Companies often do not give much importance to social media and even disregard the companies that have built their success around the pillars of social media.
Small businesses and companies need to embrace social media and promote their content to their customers by actively planning for it.
Website Needs Repairs.
Sometimes your company website can be riddled with issues. Shoddy website development can lead to breaks in links and slow loading. This is really critical in SEO because the Google algorithms check the usability of the website too when indexing it for a Google search result.
If the website is filled with too many ads and is slow to load, there is a high possibility that it will not be given a higher rank. So, you need to assess how good your website is and make the necessary changes to improve its functionality and user-friendly aspects.
Low Emphasis on Content.
When it comes to SEO, content is king. Without comprehensive and elaborate content, there is a very low chance of your website making the top of Google results. Studies show that websites and blogs with content that is targeting a particular topic get more visibility. Google identifies the effectiveness of the content and depending on that it allots a rank.
So if you are busy filling your blog with a lot of keywords and are promoting it, Google will very easily identify that your content is not of great quality which will lead to a failed SEO strategy.
A successful SEO strategy requires you to be flexible in your approach and always be evolving to be ready for any changes.
This is a Guest Post by Ozair Akhtar – Digital Marketing Analyst & Strategist