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Google needs to pay Apple a good fortune to stay as default search engine on iOS

Apple and Google’s rivalry is not hidden, the both compete with each other as there is no tomorrow. It may come as a surprise to few, the two biggest tech giants in the industry do collaborate as well. Google is a default search engine on iOS platforms but that feature comes in after Google plays some handsome amount to Apple.

CNBC first reported, according to a Bernstein analyst, Google could pay as much as $3 billion a year just to stay as a default option in Safari.

Since Mobile traffic and iPhone sales have increased a lot in last few years, the demand of default applications in iOS has a price. Apple’s services revenue, licensing revenue and Google’s traffic acquisition costs accounts-for around $ 3 billion right now, a steady income for Apple.

It is interesting to compere that a huge revenue of Google comes from Ad revenue and Apple controls around 18 percent of smartphone market.

Via: Tech Crunch

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