Apple and Google’s rivalry is not hidden, the both compete with each other as there is no tomorrow. It may come as a surprise to few, the two biggest tech giants in the industry do collaborate as well. Google is a default search engine on iOS platforms but that feature comes in after Google plays some handsome amount to Apple.
CNBC first reported, according to a Bernstein analyst, Google could pay as much as $3 billion a year just to stay as a default option in Safari.
Since Mobile traffic and iPhone sales have increased a lot in last few years, the demand of default applications in iOS has a price. Apple’s services revenue, licensing revenue and Google’s traffic acquisition costs accounts-for around $ 3 billion right now, a steady income for Apple.
It is interesting to compere that a huge revenue of Google comes from Ad revenue and Apple controls around 18 percent of smartphone market.
Via: Tech Crunch