Sheryl Sandberg, Facebook’s COO opens about her reviews on personal branding. She believes the whole personal branding concept booming recently is massively overblown. Here are her thoughts.
If you think you are building your personal brand, please don’t. You don’t have a brand. Crest has a brand. Perrier has a brand. When I hear anyone talk about building their personal brands, I know that’s not right.
The reason it’s not right is that products are marketed. “This is sparkling water, it is one of my favorites. It is put in a bottle that I really like with packaging I really like.” But people are not that simple. We’re not packaged. And when we are packaged, we are ineffective and inauthentic. I don’t have a brand, but I do have a voice.
It is a voice that I used to help build a company. It is a voice that spoke out on women. It is a voice that sometimes gets things wrong. And it’s a voice I now use to talk about grief and try to break some of the isolation I felt. If you think you are building a personal brand, you will not have the career you want because you will not be authentic. Don’t package yourself. Just speak and speak honestly, with some data behind you.
Do you agree with Sheryl Sandberg?
Via: The Next Web