Technology is quickly evolving, new innovative software become user necessity every day because they are easy to use and most importantly, the are Free. It comes as no surprise to know that number of messenger apps are bigger then social networks. People engage in messenger apps more then social networks including Facebook.
Messenger apps are innovative, they result in better engagement because they let you record voice conversation, make voice calls, add images and emotions and they are free for the end users.
According to a famous statistics website statista, WhatsApp is the most popular messenger app of all based on monthly users (Million). WhatsApp has over 1 billion active users all over the world. Its popularity is based on the simple fact, it lets you add phone numbers from your address list and call them free. It also supports recording voice messages, images and website URLs.
Messaging companies will provide more horizons for brands, manufacturers and big organizations to connect with users by direct advertising. WhatsApp changed its policy to allow brands, companies to send messages to users. Facebook messenger is second in the list by a narrow margin. It works similar to WhatsApp in many ways except, it has an addition of videos which can be recorded.
The world of technology is changing fast, wonder what is next!